Call of Duty: Vanguard underperformed because no-one wanted a WW2 game, says Activision

Activision’s latest Call of Duty effort, Vanguard, didn’t have a good start to life. Earlier this year, it was reported that the game enjoyed 36% fewer sales than its predecessor – Black Ops Cold War – in the UK in it’s first few months on sale.

A report from GamesIndustry.biz suggested that the game’s sales were down 40% year-on-year, and even anecdotally, there’s less coverage and chatter about Vanguard than any CoD game for the past 10 years.

Despite all that, a new annual report from Activision has stated that the reason for Vanguard’s lower-than-expected sales was down to a lack of innovation in the game… and the World War 2 setting, which didn’t land for players more used to modern warfare aesthetics.

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